For nearly 20 years, I have been improving the quality of students' learning, teaching and assessment experiences within the scope of various academic, researcher and other professional roles I have undertaken at different educational institutions in Turkey, Europe and the UK. I am passionate about providing the best possible experience for every student by connecting the worlds of education and career. The interactive essence of work, profession and career has been shaping my academic and professional career choices since my undergraduate years. As a social scientist and coach trained in career and employment sociology, organizational behaviour and analysis, gender and business, I use a combination of career theories and philosophies to offer a holistic approach to responding to diverse student needs. By holding one-on-one sessions with over a thousand students and alumni, I developed an impartial, confidential and inclusive information, advice and guidance service in line with the Practice Principles, and now I share these experiences on GroWithin. By providing flexible, practical, meaningful and technologically enriched career services, I am happy to contribute to the orientation of students at different education and training levels, from high school to doctoral degrees, towards professions and business lines that are compatible with them.